Brella Day | Founder (Acquired by SHED RAIN)

Saw opportunity for a fresh take on a stale category. Founded and grew luxury, stylish umbrella brand to be featured on Good Morning America and acquired by SHED RAIN in 15 months.

SHED RAIN | Brand Overhaul Across All Platforms

Led a total rebrand at SHED RAIN for all consumer facing touch points across DTC channels, social media, and retail spaces. This was our hero video produced with trending cinematographer Tyron Shi.

SHED RAIN | Product Walkthrough Campaign

Evaluated competitors and cut through the noise with a product walkthrough series to elevate our product, brand, and expertise for our DTC channels and social.

SHED RAIN | Brand Storytelling

Highlighted brand heritage and category ownership by writing, producing and editing a docu-series starring our CEO and the family behind the business.

Nickelodeon | Blue's Clues Campaign: "Message from Steve"

This tweet brought in a Shorty Award and got recognized by Twitter as the best brand tweet of 2021! 144.9M views, 20M social engagements across all platforms.

Nickelodeon | Blue's Clues 25 Year Anniversary Campaign: "She's Blue"

Worked with Eiffel 65 to remix the famous "I'm Blue" song. This brought home a Webby award.

Freelance Creative Direction | Fashion Film Screen Tests

Freelance Creative Direction | Fashion Film Screen Tests

Jewelry Design Gallery | Marketing Director

Creative directed and curated social presence for local jewelry store.